Journal
Working notes from the studio — what we build, what we break and what we learn.
Latest
Why we build a CMS your team can actually use
Most content management problems are not technology problems. They are a mismatch between what a system models and what the business actually does.
A cheaper way to connect your CRM to your ecommerce platform
You do not always need a middleware licence. Sometimes a scheduled script with proper error handling does the job for a fraction of the cost.
Short, useful write-ups rather than thought leadership. Mostly things we wish somebody had told us earlier.
Designing a brand system that survives ten years
A logo is the smallest part of an identity. The value is in the rules that let anybody else apply it correctly without asking you.
What we learned rebuilding a checkout from six steps to three
Removing steps helped. Removing uncertainty helped more. A short walk through a storefront rebuild and the things that actually moved the…
Picking a hosting setup you will not regret in two years
Managed hosting, a VPS, or something serverless. The right answer depends on one question: who is on call when it breaks at 2am?
Automating the monthly report nobody wants to compile
Two days of spreadsheet work a month, replaced by a script that runs at 6am and emails a PDF. A short case note on scope and restraint.
Working on something similar?
If any of this is close to your situation, it is worth a conversation.